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Florencetown - regular and private tours in Tuscany
Florencetown is featured on
Samantha Brown - Travel Channel
Rick Steves - Italy
Time Out Guides - Florence
Ryanair Magazine
About Us

FLORENCETOWN is your partner for your trip to Florence and Tuscany. Regular and private tours and special programs for your unique stay in the most beautiful Italian region. Unusual and fun new ways to explore the cradle of the Renaissance, the wonderful rolling hills of Chianti region, sipping the best wines of the world in an ancient cellar of a Villa or a Castle, and learning traditional Tuscan recipes!

Florencetown produces its own tours, and this allows us to have full control on the quality and the overall organization of the experiences.

FLORENCETOWN was founded in 2006 by Luca Perfetto and Urbano Brini, with the mission to offer unique travels, based on innovative ideas, regular and tailor made tours and itineraries, with a selection of the most exclusive venues and top level services for individual travellers, small groups or special events.

Florencetown, tourism made in Tuscany.

FLORENCETOWN is a registered trade mark by Worlding Solutions snc, society offering marketing and support for the tourism industry.



Luca Perfetto and Urbano Brini



Luca Perfetto

Luca Perfetto, Managing Director and Co-founder
Luca has a background in Economics and Business at Florence (first) and New York University –NYU- (after). He has travelled the World extensively and worked in the hospitality industry since he was a teen ager, both in Italy and abroad. In 2006, thanks to the experience gained during his several working seasons, he left his rising career as hotel manager to establish his own business together with his friends and University mate Urbano. He deals with the general management of the Company, including the supervision of the operations and of the accounting office, and especially with all the bureaucracy that Italy has to offer!

Urbano Brini

Urbano Brini, Sales Manager and Co-founder
Passionate traveler thanks to his family, growing up he starts working in the travel agency/tour operator industry, both in Italy and throughout Europe, carrying on also his passion for foreign languages and cultures, and for the knowledge of his homeland Tuscany. During his years at the Economics School of the University of Florence, he met his friend Luca. They easily shared the dream to establish a luxury tour operator specialized in high services in Florence and Tuscany, and in 2006 they founded the company. Urbano deals with sales and marketing. Every day he faces with the best tour operator, travel agencies and specialized magazines. He also takes care of the VIP customers, creating excellent customized experiences.



Edoardo Giacometti

Edoardo Giacometti, Social Media & Marketing
Edoardo, after spending one year in the US with a high school exchange program, studied engineering at the University of Florence. His love for computers and IT in general was so deep that now it is his daily work! Always ready to assist the booking office staff with computer troubles, he takes care of the company’s web sites and deals with social networks and web marketing.

Carlotta Santi

Carlotta Santi, Accounting and Financial Office
Carlotta runs the financial dept of the company. As it was not difficult enough, she is a mother of a wonderful 8 y.o. girl, and newly mother of a little dog!



BOOKING OFFICE
Our Operating Office is located in the heart of Florence, and serves as meeting point for all our regular tours. The Booking Office is always at disposal to give you information about our activities, both regular tours and private experiences. They deal with all the reservations and the logistic control on activities and experiences.

Elena Fiaschi

Elena Fiaschi
Elena took her deegree in Economy and Tourism from the University of Florence just before joining the Florencetown group. She takes care of the F.I.T private services dept.

Ilaria Di Rigo

Ilaria Di Rigo
Ilaria received her degree in foreign languages from the University of Florence in 2009, and after a few months joined Florencetown group. She deals with Regular Tour Dept.

Giovanna Elia

Giovanna Elia
Giovanna comes from Calabria. After taking her degree in Tourism Economy from the University of Florence, she definitively moved to Florence. She joined Florencetown to assist the regular tour department.

Vanessa Garau

Vanessa Garau
Vanessa joined our company after taking her license to be a tour guide. She is the youngest tour guide and assists with the booking department as well.



Giovanni Manna

COOKING CLASS
Learn how to prepare a proper Italian lunch or a dinner with pizza & gelato having lots of fun! Visit the central market of San Lorenzo, taste yummy typical Tuscan products, and have the best Italian meal of your life with chef Giovanni and his qualified staff!

Giovanni Manna
Giovanni Manna, our fantastic Chef, comes from Sorrento Coast. He speaks fluently English, indeed he was younger when he spent some years in London running a small Italian rotisserie… of course! Being Neapolitan, passion for cooking is in its genes. He is always ready to share his passion for good food, and his classes are a must do, once in Florence!

Andrea Orlandini

Andrea Orlandini
Our Chef Assistant, Andrea, joined Florencetown after working in Dublin in Irish pubs and restaurants. Together with our Chef Giovanni, he will conduct the cooking class with his verve and passion.



CHIANTI TOURS
Although the meeting point is at our head office in the heart of the city, the base for our regular tours outside Florence is our deposit in the Florentine Chianti, the countryside just outside Florence known for beautiful landscape, olive groves, vineyards and, of course, wonderful wines... called Chianti wines, in fact! There, along with about 60 mountain bikes, 20 moto-scooters, 4 minivans, and 2 tuk-tuk you will meet our tour leaders and the assistance staff.

Bill Dillon

Bill Dillon, I Bike Italy Manager
An American in Florence, since 1993!! Billl has been "liberating foot-worn and weary travelers from the routine of trains and cities" taking them on side roads to discover the beautiful country side. He will be your very-fun and entertaining guide on our Tuscany Bike tour!

Barbara Barrett

Barbara Barrett
After spending years as a banking executive in the financial business in New York City, she then chose to change direction to her life and moved to Tuscany. Unflagging biker, she guides the Tuscany Bike Tour with Bill.

Andrea Torrini

Andrea Torrini
Andrea is our Tuscany by Vespa Tour Manager. Always ready to show you the best of Chianti during day, dj during the aperitivo, for passion! He makes sure all the operations of the tour are run smoothly and will be often along with you. Together with him, you will enjoy a fantastic day through the Chianti country side.

Jacopo Pulcini & Steven Mazza

Jacopo Pulcini & Steven Mazza
The two boys of Florencetown are young, positive and full of energy! They are based at our deposit located in the Chianti area (where they enjoy the nature, and the swimming pool after work..) Always ready to assist you with the minivan support, or to guide you during your tours, Chianti little streets and hills have no secrets for them!



OFFICIAL HISTORY GUIDES
All our guides are fully-authorized to the profession by the Municipal Authorities of Florence. Young and dynamic, they carry out their work professionally and with the smile! For your tours in Florence, discovering the most famous spots and the deepest secrets of Florence, walking, biking, or on the boat.

Aniko Szabo

Aniko Szabo
Aniko came from California many years ago to study language, and never went back! She started working in the fashion business, but then decided to move forward and become involved with art and culture. She is always ready to let you enjoy the city and its magnificence.

Michele Colloca

Michele Colloca
Michele comes from Calabria, in the Southern of Italy. Michele began his career as a tour escort throughout the World, from Italian Alpes to the Maldive. Historical guide for his homeland Calabria since 1996, he finally established in Florence in the early 2000s and now he is one of the best guides of the city!


Job Opportunity at Florencetown:
For internship and job application, please contact:
hr@florencetown.com




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Customer Care: FlorenceTown Via de' Lamberti 1, Florence - Italy | email: info@florencetown.com | tel. +39 055 0123994