About Us

This experiences, tours and activities are provided by FLORENCETOWN Tour Operator 

FLORENCETOWN is your partner for your trip to Florence and Tuscany. Regular and private tours and special programs for your unique stay in the most beautiful Italian region. Unusual and fun new ways to explore the cradle of the Renaissance, the wonderful rolling hills of Chianti region, sipping the best wines of the world in an ancient cellar of a Villa or a Castle, and learning traditional Tuscan recipes! 
Florencetown produces its own tours, and this allows us to have full control on the quality and the overall organization of the experiences.

FLORENCETOWN was founded in 2006 by Luca Perfetto and Urbano Brini, with the mission to offer unique travels, based on innovative ideas, regular and tailor made tours and itineraries, with a selection of the most exclusive venues and top level services for individual travellers, small groups or special events.
Now, a high qualified team of more than 100 young professionals is active part of Florencetown, putting great attention on our guests' daily care and satisfaction. Florencetown, authentic hospitality in Tuscany. 

FLORENCETOWN is a registered trade mark by FLORENCETOWN srl.

Job Opportunity at Florencetown:
Check the open positions on the WORK WITH US page.
For internship and job application, contact:
hr@florencetown.com


Our Team

Patrizio Montevecchi

PRESIDENT, INVESTOR

I am Patrizio and my friends say that I know how to enjoy the good things in life. This might explain my love affair with aperitivo, motorcycles and Italian living!

Luca Perfetto

CO-FOUNDER, CEO

My name is Luca. At Florencetown I've made the right mix of my passions for Tuscany, hospitality, travel and business and I couldn't ask for anything more..Beware of my deputy, Bart, he acts like a dog sometimes.. ;-)

Urbano Brini

CO-FOUNDER, MARKETING DIRECTOR

I am Urbano. I travel the world to look for new happy clients for Florencetown. I am a spicy person, love rock'n roll and I die for coconut.

Benedetta Borri

CHIEF OPERATING OFFICER

Hey there, I'm Bene! Passionate about tourism, I love challenges and trips and I'm extremely curious. Basketball, friends & job addicted. Smiling is my trademark :)

Edoardo Giacometti

REGULAR TOURS - BOOKING OFFICE MANAGER

Studied mechanical engineering. Travelled the world. Lived in the USA. Quit everything for the passion of promoting Tuscany and Florencetown

Elena Ferri

F.I.T. & SPECIAL EVENTS - HOSPITALITY MANAGER

Buongiorno from Florence! This is Elena, Hospitality Manager at Florencetown. I am here to ensure each moment you spend with us is fabulous and becomes a cherished souvenir you can treasure forever

Carlotta Santi

ACCOUNTING AND FINANCIAL DEPT. MANAGER

Hi, I'm Carlotta, Accounting Department Manager. My life is a challenge between my 2 passions: family and work. They call me: Wonder Woman!

Marusca Innocenti

MARKETING MANAGER

Hi I am Marusca, multitasking worker and mum. I travelled a lot and met so many people who made me open minded. Tourism is the best way to enjoy and respect the world and I try everyday to spread my passion for it.

Alain Liggia

CHIEF COOKING INSTRUCTOR

My Life is all about cooking, travels and playing basketball. I'm always searching for good spices and beautiful places. My Job here? Teaching you fundamentals of Italian cooking and having fun all together!

Maurizio Danti

CHIANTI DEPT & TRANSPORTATION MANAGER

I'm Maurizio, in charge of the Transportation dept. I love my work and hope never go into retirement.I like Germany, I believe I'd been German in a past life!

Serena Restuccia

"Diadema Wine Bar & Restaurant" RESTAURANT MANAGER & SOMMELIER

I am Serena, as Restaurant Manager & Sommelier I am happy to share my energetic passion, the world of wine, and creating a smile on others' faces. Cheers!

Matteo Pierattini

"Relais Villa Olmo" - GUEST RELATIONS MANAGER

Hi from Impruneta! I am Matteo. Hospitality and Food & Wine are part of myself, together with a passion for Florence, Tuscany Exploration and History! If done on my Triumph it is even better

Francesco Bellini

"Diadema Wines" - WINE MANAGER

HI, I am Francesco. I love Florence and I like to stroll in the downtown early in the morning when the pavement smell of clean water and dust swept away. I like fine wines, travels and italian literature

Federica Lupi

ACCOUNTING ASSISTANT MANAGER

Federica here! I'm the youngest in the office but invoices have no secrets for me. I love to travel & I'm crazy about American Tv Shows.

Thomas Varriale

SALES ASSISTANT

Hi! I'm Thomas, marketing assistant. In my free time I'm a jack-of-all-trades: I like Swimming, card games, reading mangas and discovering new things to do!

Martina Biagiotti

ACCOUNTING DEPT

Hi! I am Martina from Accounting dept. My interests are music, art and books. I love food, sushi addicted! I love to travel, take pictures and go running.

Elena Fiaschi

F.I.T. & SPECIAL EVENTS ASSISTANT MANAGER

Hi, Elena's here... Look for me for Taylor Made experiences! I'm a sportswoman. I love authenticity, good food and to discover new places.

Antonella Fabiano

F.I.T. & SPECIAL EVENTS

Hi! I am Antonella from the Private Tours Department. I am Sicilian but I love Tuscany and its food! I love Spinning, my Family and all outdoors activity.

Jessica Sarti

F.I.T. & SPECIAL EVENTS

Buongiorno a tutti! I am Jess, I feel myself as a very cosmopolitan person and love working with Special Trips & Events almost as much as I love traveling myself!

Silvia Penagoli

F.I.T. & SPECIAL EVENTS

Hi there! I am Silvia and I love backpacking around the world. I love outdoor activities, even the most dangerous ones. I like reading, my season is undoubtedly summer, and I always try to look at the sunny side of life!

Alessandro Busi

F.I.T. & SPECIAL EVENTS

Bonjour a tous! I'm Alessandro, I love traveling around the world, to discover what surrounds me! My biggest passion is organizing events and taking pictures!

Elisa di Tomaso

BOOKING OFFICE DEPT

Hi there, I'm Elisa from the booking office. I'm really grateful to be part of Florencetown team. I will make you welcome like home!

Claudio Giorgi

BOOKING OFFICE DEPT

I am Claudio. I am passionate about nature and music. All I love is travelling, surfing and discovering local food and cultures.

Anita Formato

BOOKING OFFICE DEPT

Hi I am Anita! I love travelling and meeting new people, taking pictures, listening to music and going to concerts: it makes me feel free! Oh, I am also keen on Spanish culture!

Giovanni Borrelli

BOOKING OFFICE DEPT

Hi I am Giovanni! 24/7 in search of new challeges and experiences. I enojoy everyday of my life both at work and in my free time. My mission is to have people from abroad love my home country!

Edoardo Pescucci

BOOKING OFFICE DEPT

Ilaria Di Rigo

ARNO - BOOKING ASSISTANT MANAGER

Hello everybody, I'm Ilaria from Florencetown office. I'm passionate for good food and sport. I love to travel and get tanned under the sun.

Lucia Morelli

ARNO - BOOKING OFFICE

Hello I am Lucia. I deeply love my family and Florence with its magnificent art and history and I am ready to sew a tailor-made trip for you! I am also a fan of Verrocchio, the master of Leonardo.

Sofia Ristori

ARNO - BOOKING OFFICE

Hi from Florence, here is Sofia! like travelling through my beautiful country and discover it day by day. I am passionate about good food, good wine, sports and I love my dog, Artu.

Laura Cimino

ARNO - BOOKING OFFICE

Hello, I am Laura and I am a pure Siciliana with a gypsy heart : ) I love photograpy and rock music. A huge smile is my trademark, and I spread all around. Contact me if you need a happiness injection!

Matteo Vacca

CHEF INSTRUCTOR

Kevin Guagenti

CHEF INSTRUCTOR

Hello I'm kevin. Challenges keep me alive, that's why I like to reinvent the recipes... but don't touch my Mum's lasagna! Photography, boxing and Tuscan wines are a must for me. Try to beat me!

Giuseppe Manfre

SENIOR CHEF INSTRUCTOR

Hi I'm Beppe. After my degree in philosophy I decided to apply my knowledge in kitchen art. I love to create and share my creations with good people around. Let's have fun learning and cooking together!

Martina Lauro

CHEF INSTRUCTOR

Hello Everybody! I'm Martina, Come join me to taste our typical Tuscan wine and pasta. You can also find me watching some tv shows, soccer games and dreaming about the American lifestyle!

Claudia Papini

CHIANTI TOUR LEADER

Andrea Dini

CHIANTI TOUR LEADER

Ciao! I'm Andrea and I am an environmental guide and Chianti region expert. I love nature, of course! My passions are hiking, photography and Yoga!

Matteo

CHIANTI TOUR LEADER - WINE

Buongiorno, I am Matteo. I love Tuscany, the place where I was born, as much as quality wine and olive oil. My passions? Skateboard, fitness, swimming and rap music.

Mauro Tantillo

CHIANTI TOUR LEADER

Hello, I am Mauro, geologist, environmental guide and dive instructor. I am Sicilian, but citizen of the world. I am a positive and proactive person with a talent to interpersonal relationships.

Giuseppe Sanfilippo

CHIANTI TOUR LEADER

I am  Giuseppe, I like travel and discover the world. Passionate for trip and new adventures. In love with 70s and 80s music.

Marta Fantechi

CHIANTI TOUR LEADER

Eleonora Piazzesi

CHIANTI TOUR LEADER

Grazia Minutella

CHIANTI TOUR LEADER

Veronica Bartolini

CHIANTI TOUR LEADER

Hello, my name is Veronica. I am a tourist guide for my beautiful city of Florence and the beautiful countryside. I love music, the sea, history and travelling.

Alessio Romano

CHIANTI TOUR LEADER

Giulia Merendelli

CHIANTI TOUR LEADER

Heya! I am Giulia when I play volleybal; I am Ganzada when I make modelling balloons. Qualified hiking guide and passionate about Scotland. A compass, a map and the backpack is always ready to go!

Paola Barrientos

CHIANTI TOUR LEADER

Zamir Saliasi

DRIVER

Hi, everyone! I'm ready to drive you among beautiful hills in Chianti! I love good food and wine... but only when I dont work!!

Marco Francioni

CHIANTI TOUR LEADER

Stefano Guccini

DRIVER

I'm a professional driver, specialized on bigger vehicles (minivans and vans). Love cars and motors (anything from 4 wheels and up!) and love traveling. What better than working as driver for Florencetown then?

Aniko Szabo

FLORENCE TOUR GUIDE

I'm Aniko from California.I came to study italian culture 15 years ago. As tour guide I take on inspiring trips all over Florence & Tuscany.

Giada Papini

FLORENCE TOUR GUIDE

Hi! I'm Giada, florentine tour guide and translator. My passions are art history and sicilian food. Let's explore together my beautiful city and I promise you'll fall in love!

Mariogesu Fantacci

FLORENCE TOUR GUIDE

Mariogesu' here. I love Theatre and Dante. I am an actor and the Divine comedy is always on my mind. My tour isn't a tour, it's a show!

Eleonora Agostini

FLORENCE TOUR GUIDE

Buongiorno! My name is Eleonora, every time that I start a new trip around the world I discover its grandiosity, and, when I can't travel, the world comes to me through you!

Michele Colloca

FLORENCE TOUR GUIDE

I'm Michele, Florence tour guide. I love travelling, outdoors life, art and... Florence, of course!

Daniela Carboni

FLORENCE TOUR GUIDE

Hi, I am Daniela. I work both as a tour guide and part time teacher. I like what I do and I think I'm blessed for this! I like gardening, I love dogs and cakes!

Fabio Strufaldi

FLORENCE TOUR GUIDE

Hi, I am Fabio. I lived in London, Dublin, Barcelona. Often being in the wrong place at the wrong time, I am the master of change. Now I transfer my knowledge to others.

Ivana Rossi

FLORENCE TOUR GUIDE

Hi, I'm Ivana, official tour guide. I love music and photography. Every day of work for me it's a chance to meet new people, new cultures. See you!

Lisa Corsi

FLORENCE TOUR GUIDE

Hi, I am Lisa. I am a proud Florentine and a guide at Florencetown. I'm passionate about art, historic gardens, flowers and swing dancing. Oh, and I could live on gelato!

Manoli Traxler

FLORENCE TOUR GUIDE

I grew up in NY but I'm a local, very much at home among the Renaissance friends I'd like you to meet: Donatello, Filippo, Leonardo, Michelangelo.

Marzia Affettuosa

FLORENCE TOUR GUIDE

Hi, I'm Marzia, tour guide of Florence. I'm addicted to art, books and coffee. Let's follow together the footsteps of the geniuses of the Renaissance!

Eleonora Catelani

FLORENCE TOUR GUIDE

Ciao, I am Eleonora, 100% Florentine. I love to travel the world and discover different ways of life. My passions are history, good food, great wine, typical shops and artistic life.

Veronika Blomkvist

FLORENCE TOUR GUIDE

Love working as a guide. Passionate about history and art. Between work and family I find time for friends, yoga and reading about my favorite artist Botticelli.

Sibilla Saletti

FLORENCE TOUR GUIDE

Hi I'm Sibilla, your professional tour guide in Florence! Florence is definitely my city and I will show all the best of it! You will fall in love, I promise!

Giulia Bozzi

FLORENCE TOUR GUIDE

Hi!My name is Giulia, I'm Tourist guide and my favorite tour is the Bike's! I live in countryside and I have a beautiful cat called Giotto!

Giulia Dragoni

FLORENCE TOUR GUIDE

I am Giulia, a professional tourist guide. I love to travel, meet new people from all over the world and share wonderful Florence with them.

Caterina Flussi

FLORENCE TOUR GUIDE

Hi I'm Caterina, tour guide of Florence. I love art, good company, and vintage markets. I love to communicate my passion for the city and being surrounded by beauty and great food.

Valeria Blanco

FLORENCE TOUR GUIDE

Ciao! I am Valeria, citizen of the world and licensed tour guide ...traveling is my passion and learning from different cultures through art,history, food & wine...come and discover Florence that has it all!

Giacinta Sinibaldi

FLORENCE TOUR GUIDE

Hi everyone! I' m Giacinta, your Florence tour guide. I studied history of art and restoration. I fence for fun, passionate about Michelangelo. Hope we can discover Florence together!

Marta Tempi

FLORENCE TOUR GUIDE

Marta, here I am, ready to get you hooked on this city that I love. I'm courious to know your point of view about Florence....:)

Sara Innocenti

FLORENCE TOUR GUIDE

Hi, I'm Sara, your Florence tour guide! I've lived in Spain and USA for a while but, at the end, I couldn't live out of Florence and so I came back. Now my purpose is to make you fall in love with Her!

Laura Comparini

FLORENCE TOUR GUIDE

Hi! I'm Laura: art history major and professional tour guide in Florence since 2013. Art is my great passion and I really love sharing it and introducing the beauties of Florence to people. But when I am not in the city, I'm surely hiking with my two amazing dogs, Camilla and Zoe

Sara Fabbri

FLORENCE TOUR GUIDE

Here's Sara, City Tour Guide for Florencetown, Professor of History of Art, Painter, Actress of History Re-enactment and historical Fencer.

Valentina Guadagni

FLORENCE TOUR GUIDE

Hi, I'm Valentina! To me, beauty has many different shades: art, culture, food and music. Working as a professional tour guide allows me to combine all my passions and I love it!

Francesca Lo Re

FLORENCE TOUR GUIDE

Hi! I'm Francesca and i'm a tour guide of Florence! I love art and history, my city and talking! Sharing the beauty of Florence

Federica Taddei

FLORENCE TOUR GUIDE

Hello everybody! I am Federica, tour guide in Florence and art is my biggest passion. I also love discovering different cultures and i like nature and good food as well!

Valentina Calamandrei

FLORENCE TOUR GUIDE

Hello everyone! I'm Valentina, Professional Tour Guide and Art Historian. I love art, dancing tango, baking and of course my hometown Florence!

Francesca Messina

FLORENCE TOUR GUIDE

Hi there! I'm Francesca, Florence tour guide and art historian. I have been dancing ballet for 22 years, and I love rock music! London is my city and I lived there for 10 months after my graduation.

Carolina Magni

Relais Villa Olmo - Reception

Hi there! I am Carolina, I love hanging around with my friends and meeting new people. I have a passion for swimming!

Erica Stiacci

Relais Villa Olmo - Receptionist

Ciao I am Erica! Passionate traveler, enthusiast in discovering the surprises of Chianti and Florence

Pashke Marashi

Relais Villa Olmo - Senior Housekeeping Staff

Hi I am Pashke! Contagious smile, hard worker. I go crazy for shoes!

Violica Ladaru

Relais Villa Olmo - Housekeeping Staff

Hello I am Violica! In love with flower growing

Enrico Bellugi

Relais Villa Olmo - Maintenance & Gardening

Ciao sono Ernico! My passion for photography is equal to my expertise on fixing and care about growing our vegetables

Leonardo Cecchi

"Diadema Wine Bar & Restaurant" - RESTAURANT STAFF

Hello everybody! I am Leonardo, an aspiring sommelier. I am a cheerful person who loves music, movies, make new friends and of course wine

Lucrezia Fantoni

"Diadema Wine Bar & Restaurant" - RESTAURANT STAFF

Hello! I am Lucrezia ! I like the sun, theatre and rock music and I deeply love dogs!

Luca Marongiu

"Diadema Wine Bar & Restaurant" - CHEF

Hello, my name is Luca. I love the sea during the winter, sailing, cuisine and the delightful company of my beautiful dogs!

Marcello di Carlo

"Diadema Wine Bar & Restaurant" - CHEF

Hi, I am Marcello and I am 34. My passion is traditional Mediterrean cuisine. I love soccer and motors and my hobby is leather manufacturing

Pasqualina Caprarelli

"Diadema Wine Bar & Restaurant" - RESTAURANT STAFF

Alberto Fusi

IT MANAGER AND DEVELOPER

FLORENCETOWN Srl Internazionalizzazione FLORENCETOWN Progetto finanziato nel quadro del POR FESR Toscana 2014-2020
FLORENCETOWN Srl Internazionalizzazione FLORENCETOWN Project co-financed under Tuscany POR FESR 2014-2020

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