Locations and Fleet


Florencetown is a deep-rooted tour operator in the historical center of Florence. Year after year our company has been dedicated to creating a strong infrastructure to efficiently support all services provided. The Headquarter of the company is located in via de’ Lamberti, right in the very heart of the city of Florence. Here is where the Board of Florencetown, Marketing and Accounting Departments are located.

Booking Office & Hospitality Lounge

In 2013 a new addition to our framework: a kiosk (and news stand) in the heart of the historical center, Piazza della Repubblica, which served as meeting point and check-in base for regular tours. In 2020, thanks to the restyle of the new Booking Office in Piazza Mentana, we moved the meeting point. Here is now where our guests join tours in Florence, and where they can book any service and meet our staff in person, sitting in a comfortable living room full of special touches.


In 2013 we rent a space in the city center of Florence right behind the Palazzo Vecchio, than moved in Piazza Mentana in 2020, just next to the Booking Office. Here we store our city bikes, mountain bikes and e-bikes.

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Our Transportation Department is the secret to our efficient logistics. Based in the Chianti area, this department manages all small groups and private tours, including maintenance and shuttles. Our fleet includes 9 Mercedes Minivan and 2 Minibus (and well-groomed drivers for the best service available on the market), 1 Luxury Land Rover Defender and more than 35 original Vespas.

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Cooking classes

Back in 2010 we acquired our first cooking class studio in Florence, still running smoothly today. This location near the Central Market of Florence allows our guests to easily stroll by in the morning to smell and select the fresh ingredients used in our classes. The cooking school is today a flourishing enterprise and counts 1 more location in Tuscany from 2012 and the brand new studio in Milan from 2021.


Relais Villa Olmo

In 2017 Florencetown invested in the Tuscan countryside purchasing an historical hamlet dating back to the 1500s. After a complete restoration, we are proud to say that today Relais Villa Olmo is a deluxe retreat where Tuscany’s authentic charm blends with world-class service and facilities. Comprising a variety of hospitality solutions, a panoramic swimming pool, carefully groomed garden, organic vegetable garden and premium wine cellar, and, at its heart, the unique Diadema Wine Bar and Restaurant, Relais Villa Olmo provides each guest with the privileges of a stay in a golden-age Tuscan countryside mansion.

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