Private History of Fashion

The evolution of style and the big designers


  • DISCOVER Florence and its renowned fashion
  • Learn about the rich fashion history of Florence from your tour guide expert 
  • Enjoy an authentic coffee or cappuccino at a trendy location


Did you know Florence is the birthplace of modern fashion? Take a trip through the history of Florentine fashion. Discover the stories behind Gucci, Pucci, Salvatore Ferragamo, Roberto Cavalli, Stefano Ricci and more. We will start out in the most elegant street in Florence at Via Tornabuoni. We will then visit the historic Ferragamo headquarters famous for its 400 patented shoe models. From there we will visit the lavish boutiques along the street from Loro Piana and to Stefano Ricci. We’ll finish the tour with a coffee or cappuccino in a local spot with a very fashionable atmosphere.


EVERY DAY available from 9 AM to 4PM


Approx. 3 hours





82 €

Price Notes: from EUR 82 p.p. (price based on a party of 12 pax)


• English-speaking licensed guide and fashion expert at disposal for 3 hours
• Walking tour of the fashion city center and Tornabuoni area
• Ferragamo Museum Entrances
• Coffee or Cappuccino

Meeting Point

FLORENCETOWN TOURS & NEWS STAND - Piazza della Repubblica (next to the APPLE STORE under the loggias, corner with Via Pellicceria) - Florence - SEE ON MAP


Please let us know in advance any special need or impaired mobility of the clients and we will do our best to accomodate them.

Rain Policy

This tour runs rain or shine.

Need more customization?
Send us your request!

Our private tour is still not enough and you want to completely customize this experience? Florencetown can have one of our specialists listen to your needs and then redesign it, completely tailor-made on your desires. Are you a bigger party? Want the pick-up at your hotel? Want to customize the menu of your cooking class? Or visit a specific winery on your wine tour? These are all examples of the customization you can add to the experience, but the possibilities are virtually endless and one of our experts will be at your disposal to suggest you. In case you want the ultimate bespoke Florencetown experience, please fill the following request form in:

Thank you for sending your request. One of our travel experts will soon be in contact with you.


from 82 per person

Price Notes: from EUR 82 p.p. (price based on a party of 12 pax)
Tour language: English




EVERY DAY available from 9 AM to 4PM


Approx. 3 hours

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This Private Tour is organized for a maximum of 12 passengers. If you wish to arrange a tour for a bigger party, please click on the MORE CUSTOMIZATION tab of this tour.
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