Why choose Florencetown

Tourism is not a hobby. Because it has a deep impact on our territory, culture and people it needs to be handled by professionals. Only experienced qualified pros can provide memorable and authentic experiences while safeguarding and protecting the local heritage and environment We produce all of our tours in-house, firsthand. This allows us to have full control on the quality, safety and overall logistics of each single experience. We’ve always introduced our company using the 3 words we love best: Authenticity, Innovation, Very High Quality.

Authenticity

Sharing our culture as we protect our country: conscientiously, reasonably, sustainably. Who are we? Locals! The Florencetown crew is made up of people born and raised in Italy, or who have lived here a long time. A team of highly skilled qualified professionals, supported by carefully selected experts: licensed guides, chefs, drivers and tour leaders. All passionate about our artistic heritage and cultural legacy.

Innovation

Italian Leader for Cooking classes: 3 cooking schools in Italy Italian Leader for Experiential tourism: the first company to offer Vespa tours, Bike tours, Boat Tours.

Very High Quality

Small groups and private tours ensuring high standard exclusive experiences All our Drivers, Guides, Tour Leaders and Chefs are fully licensed knowledgeable pros committed to offering our guests quality, safety and security We only use top class transportation services and highly selected personnel.

100% MADE IN ITALY: WE’RE ITALIAN FROM A TO Z

Founded, owned and managed by experienced Italian tourism entrepreneurs, Florencetown holds headquarters, administrative and operational offices in central Italy.

HIGH QUALITY SMALL GROUPS & PRIVATE TOURS IN ITALY

All our tours and experiences are created, planned and operated in-house. Attention to detail is key: hand-picked locations, state-of the art vehicles and carefully trained guides and personnel are our pride.

A QUALIFIED CREW OF SELECT LICENSED LOCAL PROS

A tightly-knit team of highly qualified experienced professionals, many of which local. Florencetown travel designers, booking staff, guides. and drivers are all fully licensed and meticulously coached.

QUALITY CERTIFIED COMPANY BY LOCAL AUTHORITIES

Member of the Destination Florence Convention and Visitors Bureau Board and of FIAVET (Italian federation of travel and tourism companies) Florencetown is also a certified City of Florence Tour Operator.

SCOPRI DI PIÙ

BE SAFE AND SOUND: FULL INSURANCE COVERAGE, HEALTH AND HYGIENE

Florencetown tours and experiences are covered by full insurance, continually monitored and compliant with current legislation and health and hygiene protocols.

ITALy’s LEADER IN EXPERIENTIAL TOURISM

The first and foremost Italian Tour Operator to offer bike tours, cooking classes, vespa tours and boat tours in Florence.

24/7 CUSTOMER SERVICE

Offices at your disposal 7 days a week from 9AM to 6PM Italian time and emergency assistance 24/7. All operated by dedicated professional English-speaking staff.